InterWest Partners

Mobile marketing automation leader Appboy scores $15M to increase app & game engagement

Posted byby GamesBeat
October 2, 2014
3 min

The first investor in traditional web-based marketing automation trailblazer Marketo has led an over-subscribed $15 million second round of investment into mobile marketing automation solution...

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3 min

Mobile analytics firm Flurry raises another $12.5M

Posted byby Dean Takahashi
December 6, 2013
2 min

Flurry raises more funding as it expands beyond traditional analytics.

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2 min

Badgeville raises $25M to break out from the pack in gamification

Posted byby Dean Takahashi
May 30, 2012
3 min

Buzzword or not, gamification, or the use of game-like rewards to engage customers and employees, is getting real. Badgeville, the creator of a popular...

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3 min

Tapjoy’s Android Fund invests in 130 game makers

Posted byby Dean Takahashi
January 25, 2012
2 min

Tapjoy said today that its $5 million Android Fund has invested in 130 game developers over the past seven months. The fund provides both...

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2 min