4 tactics mobile app makers can steal from game companies
Don’t be jealous of that successful gaming app swimming in installs. Your apps about news, retail, food delivery, transportation, and more can join them....
Adjust: Mobile app sessions and installs see huge increase in Q1
The pandemic has played havoc with the real-world economy. But the mobile app economy is another matter, as mobile app session times and installs...
Cost of acquiring mobile users was down in March as people download fewer apps
After rising in February, the cost to acquire a loyal mobile user has gone down. According to marketing technology company Fiksu, that number fell to...
App Annie launches internal research team, hires top IDC analyst
Even before scoring former IDC mobile lead Danielle Levitas, the mobile analytics company was on a senior exec hiring spree.