Matchmade raises $4.8 million for influencer game marketing
Matchmade has raised $4.8 million in funding for its platform to match influencers such as YouTubers and Twitch streamers with brands and game companies...
GamesBeat 2018: In search of the rare and elusive wild influencer
Our latest speakers for our GamesBeat Summit 2018 event know something about the future of marketing and user acquisition: Influencers. YouTube and Twitch video creators are...
Matchmade expands to offer influencer marketing platform for games
Matchmade has joined the fray for influencer marketing. And it believes it can do a better job by focusing on matching brands and influencers...
How Machinima plotted its strategic rebranding across platforms
Warner Bros.’s digital video site Machinima rebranded this week as it makes a bigger push to expand beyond its YouTube roots to all the new platforms...
The DeanBeat: 10 wildly inaccurate and predictable predictions for gaming in 2018
The ritual has arrived again. It’s time for me to make wildly inaccurate predictions about the future of games. This is always embarrassing for...
Electronic Arts is spending even more on ‘influencers’
Electronic Arts is planning its marketing budget around influencers as opposed to primarily television or other advertising channels. During a conference call with investors,...
Hashoff creates a way for brands to sift through influencers who are safe to support
YouTube stars and other influencers are becoming increasingly important to brands, but they can be loose cannons. With that in mind, Hashoff is launching a platform...
Forbes releases its global list of influencers in entertainment, games, and travel
Forbes loves to sort people into billionaire lists and what-not, and today the media company is releasing its second quarterly list of the top...
GameInfluencer raises funding for influencer marketing platform
GameInfluencer, a startup with a platform for influencer marketing campaigns for digital games, has raised an undisclosed amount of money from European game insiders. The...
Space Ape Games’ Fastlane: Road to Revenge will star 20 YouTube influencers
Space Ape Games has a novel tactic for getting more publicity for its Fastlane: Road to Revenge mobile game. The London-based company announced today...