What the high engagement numbers of FaZe, XSET, and PokiMane tell us about female influencers
You’ve probably heard of FaZe Clan, a mostly male gaming collective started in 2010. In the decade since, it’s transformed from a small group...
Rally launches Creator Coin cryptocurrency for influencers
Rally is launching a cryptocurrency dubbed Creator Coin that will help influencers, content creators, and streamers run their own virtual economies. And while it’s...
Gaming sees explosive growth in social video as people stay home
Entertainment, in all of its forms, has always been an important pastime for Americans. And now with millions sheltering at home, it’s taken an...
Opera Event raises $5 million to connect advertisers and esports influencers
Opera Event has raised $5 million for its unified influencer platform, which connects advertisers and influencers. Antera led the round, with participation from previous...
Gillette and Twitch round up esports influencers in gaming alliance
Procter & Gamble’s Gillette brand and Amazon’s Twitch livestreaming service have formed the Gillette Gaming Alliance, a team of five Twitch streamers from around...
StreamElements helps brands work with livestream content creators more efficiently
StreamElements has partnered with Magic: The Gathering maker Wizards of the Coast to launch SE.CAP, what it says is an integrated influencer marketing platform...
Streamlabs unveils Creator Sites to help influencers monetize streams and grow brands
Streamlabs has launched Creator Sites, a way for streamers and influencers to build their own websites and brands for better monetization. The content creator-focused...
GamesBeat Summit: Watch all the Day 2 talks
Our GamesBeat Summit 2019 is over, but that doesn’t mean we can’t go back to the lessons we learned — or heed them for...
Building games communities with YouTube, Twitch, and more at GamesBeat Summit 2019
More than 15 million unique daily visitors each spend an average of 95 minutes daily watching live gaming on Twitch; every day, more than...
Playgroundz: The Leisure Economy rises with mobile esports, female gamers, and influencers
Most gamers dream about being Ninja, a video gamer who became the No. 1 social “influencer” in sports — beating out Cristiano Ronaldo, Neymar,...