Later acquires social influencer app Mavely for $250M
Later, an influencer marketing and social media management software firm, is acquiring social influencer app Mavely for $250 million. That’s a big amount in...
Weaning mobile game players off in-app purchases with effective D2C marketing
Mobile game companies have a new D2C opportunity in front of them, and it’s potentially huge. Plenty of game companies are already using social...
Grin unveils activation benchmarking tool for scalable influencer marketing
Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs. Sacramento, California-based Grin has built a creator...
Open World reveals Game Dev division, offering market strategies and support
Open World, the gaming-focused arm of talent management and marketing firm Loaded, announced today that it’s opening a Game Dev division. With this new...
How an influencer campaign drove 42% lower cost per conversion
This article is part of a Gaming Insights series paid for by Facebook. When Wildlife Studios, one of the largest mobile gaming companies in...
Vungle agrees to buy influencer marketing platform JetFuel
Vungle has agreed to buy influencer marketing platform JetFuel for an undisclosed price. The deal is the fourth acquisition that Vungle has made in...
How game developers can maximize their influencer relationships
With fans watching 60+ billion hours of gaming videos, it’s essential to maximize influencer relationships. They’re central to marketing campaigns, help produce steady revenue...
GamesBeat Summit Digital: Influencers talk about the future of influencer marketing
This year GamesBeat Summit 2020 is going to be digital online-only. And right now we’re ready to introduce our next round of speakers as...
AspireIQ: Half of brand marketers are embracing influencer marketing strategies
More than half of marketers are advancing their influencer marketing strategies across content, channels, and types of influencers, according to a report by influencer...
GamesBeat 2018: In search of the rare and elusive wild influencer
Our latest speakers for our GamesBeat Summit 2018 event know something about the future of marketing and user acquisition: Influencers. YouTube and Twitch video creators are...