Anzu advances in-game ad offerings with Amex Ventures investment
Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to...
Roblox opens immersive video ad format to all advertisers
The Roblox Corporation announced today that its video ads are opening up for all advertisers who wish to join. This allows brands to publish...
Gamers are beginning to accept misleading ads | Nexters
Game development company Nexters released a new report today that suggests gamers are beginning to accept misleading ads for their games. The report also...
NBCUniversal and Anzu form in-game ad partnership
NBCUniversal and Anzu.io have partnered up to explore new in-game advertising opportunities. This team-up is a step back into the games industry for NBCUniversal,...
Sayollo announces launch of gComm, a mobile game commerce platform
Sayollo today announced the launch of its gComm platform, an integrated shopping platform for mobile games. According to the company, it’s targeting gComm at...
Admix raises $25M for in-game advertising as brands seek gamers
Admix has raised $25 million to build its platform for in-game advertising. The timing is good because brands continue to target lucrative consumers who...
How data impacts every team in game development (VB Live)
Presented by Snowflake From player experience to ads, user acquisition, monetization, and more, data is helping game development studios thrive in a market that’s...
Why rewarded video is overtaking IAP for mobile developers
How do you become one of the big winners in the booming games industry? The first day of the all-digital GamesBeat Summit, Driving Game...
Ad format success factors for casual and hypercasual games
This article is part of a Gaming Insights series paid for by Facebook. Fun-to-play, simple to understand, and easily interruptible, it’s no surprise that...
Sayollo makes in-game video ads feel like they’re part of a mobile game
Like a lot of other companies, Sayollo is putting advertisements inside mobile games. But the Israeli startup has a different approach, as its ads...