MediaSpike creates cool in-game native ads for virtual reality
MediaSpike wants to head-off lame banner ads in virtual reality.
Ads account for up to 30 percent of social-game revenue (exclusive)
Data from Appnext shows that advertising in social titles is no longer something that developers can forget about or ignore.
Obama runs presidential campaign ads in EA’s online games
Repeating its playbook from 2008, the Obama campaign is taking ads out in EA's online games.
In-game ad firm IGA Worldwide lays off nearly a third of its employees
IGA Worldwide, a once-promising in-game advertising firm, has laid off an unspecified number of employees, VentureBeat has learned. The New York-based company cut about...
WildTangent offers way to monetize Android games
WildTangent announced today a new service with T-Mobile to monetize games based on the Android mobile operating system. The service will embed advertising in...
Massive fail for Microsoft with in-game ads?
Microsoft appears poised to shut its Massive in-game advertising division. If so, it would be a huge failure for Massive, which Microsoft had high...