Q&A with Ludia: How top developers are balancing IAP+IAA
This article is part of a Gaming Insights series paid for by Facebook. Once relying solely on in-app purchase (IAP) revenue, Ludia, one of...
What mobile game developers need to know about global expansion
Presented by Facebook Audience Network Publishers are capitalizing on the rise in mobile gaming by expanding their reach into new, lucrative markets. But finding...
Ad format success factors for casual and hypercasual games
This article is part of a Gaming Insights series paid for by Facebook. Fun-to-play, simple to understand, and easily interruptible, it’s no surprise that...
How ad-supported game monetization can be a win-win-win for publishers and gamers
This article is part of a Gaming Insights series paid for by Facebook. It’s no secret: Around the globe, mobile gaming is established as...
DeltaDNA: More mobile game developers see the value of in-game ads
Mobile game developers are embracing in-game advertisements as an important way to monetize games, according to a study by analytics firm DeltaDNA. The company,...
Why game developers must rethink their advertising strategy
Presented by Simplaex What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break?...
DeltaDNA study shows mobile game makers don’t know how to handle in-game ads
Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a survey...
7 tips to make more money from your games
With the costs of user acquisition hitting an all-time high, game publishers find themselves struggling with how to profit, and profit big, from their...
Free-to-play is preparing to swarm into the virtual reality market
Game developers have an opportunity to set price expectations for virtual reality games, but as with mobile, the industry will probably decide the price...
It’s time to rethink how in-game ads work
2015 marked the first time in history that more than half of the U.S. population were mobile phone gamers. Even as game investments and...