How to make it as a mobile games publisher
Presented by Anzu The pandemic has seen millions of people turn to mobile gaming to pass the time, resulting in a huge influx of...
Anzu teams up with Roblox creators for in-game ads
Anzu is teaming up with Roblox creators to develop in-game advertising on the Roblox gaming platform. Anzu said that its dynamic in-game ad solution...
Anzu taps Human Security’s anti-fraud protection for in-game ads
In-game ad firm Anzu has teamed up with security firm Human Security to bring antifraud protection to Anzu’s platform. Human Security protects against sophisticated bot...
Driving Game Growth: A day-one roundup of the all-digital GamesBeat event
This article is part of a Gaming Insights series paid for by Facebook. Day One of the GamesBeat event, Driving Game Growth, presented in...
‘Balance that in-app economy’ and other game monetization pearls of wisdom
Monetization in free-to-play (F2P) and freemium games is in constant flux as the technology around it changes and evolves to better serve an increasingly...
The 2021 gaming landscape: What developers, publishers, and marketers need to know
This article is part of a Gaming Insights series paid for by Facebook. The gaming world was transformed when the COVID-19 outbreak brought an...
Game genre and monetization: Maximizing ad revenue from all your titles (VB Live)
Presented by Facebook Audience Network How do you maximize the revenue impact of in-game advertising? In this VB Live event, experts present research and...
Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)
Presented by Facebook Audience Network In-game advertising is a major win for publishers. But to maximize the revenue impact you need the right formats...
In-game ad revenue will reach $56B in 2024, but getting your share depends on genre (VB Live)
Presented by Facebook Audience Network To maximize the revenue impact of ad monetization, it’s important to hone in on the right formats and strategies...
Why genre matters for mobile game monetization (VB Live)
Presented by Facebook Audience Network No matter your game genre, if your goal is to maximize the revenue impact of ad monetization — without...