Anzu advances in-game ad offerings with Amex Ventures investment
Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to...
U.S. Senate passes two kids safety bills for tech and games platforms
The United States Senate has passed two bills that could have major impacts on how large tech platforms, including games, treat minors under 16....
40% of U.S. gamers play PC, console and mobile games | Comscore
Global media measurement firm Comscore has published a new study in partnership with in-game advertising platform Anzu on the habits of U.S. gamers. According...
Roblox opens immersive video ad format to all advertisers
The Roblox Corporation announced today that its video ads are opening up for all advertisers who wish to join. This allows brands to publish...
How in-app bidding is transforming the app ecosystem
This article is part of a Gaming Insights series paid for by Meta. As the app ecosystem evolves at breakneck speed, the conversation about...
Why mobile game developers need to shake up their monetization strategies
Presented by Google for Games Reach more players with insights from Google for Games across topics like international expansion, eSports, monetization and more. Find...
Gadsme launches in-game monetization for audio ads
Gadsme has launched a new in-game ad monetization platform dubbed Audio Ads for mobile games and apps. Today, Gadsme is adding Audio Ads to...
Interactive Advertising Bureau updates guidelines for measuring 3D ads for the metaverse
This week, the Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse. It was...
Ubisoft extends partnership with Anzu for in-game ads
Ubisoft and Anzu announced today they are extending their partnership. The two companies say they have found success with their ads in games like...
Frameplay raises $8M for in-game advertising
Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round, and the investors include others involved...