Study reveals that video ads can pump up revenues without hurting in-app purchases
Interstitial video ads show increases in ad revenue without hurting retention or IAP.
Mobile app monetization: Freemium is king, but in-app ads are growing fast
80 percent of developers reported that less than five percent of their users made even one single in-app purchase
Big Fish Games partners with Coinbase to accept Bitcoin payments for games
Big Fish Games plans to accept Bitcoin payments across all 3,000 games in its library.
7,000 app developers in 127 countries say e-commerce is now the best mobile monetization strategy
It’s not pay-for-download. Not advertising. Not freemium. And not in-app purchases. Instead, for the rank-and-file of the hundreds of thousands and perhaps millions of...
Apple’s shelling out $32.5 million to parents burned by their kids’ in-app spending sprees
Apple has agreed to dole out $32.5 million to affected parents over the next twelve months.
Amazon giving away ‘tens of millions of dollars’ in virtual money with launch of Amazon Coins
Amazon launched its first digital currency today with a giveaway: 500 free Amazon Coins for every Kindle Fire customer. The coins, which are worth $5, can be used to buy games, app, and in-app purchases.
Kid spends $2,500 on iTunes in 15 minutes
Five-year-old Danny Kitchen of Bristol, England, spent $2,500 on iTunes in-app purchases in about 15 minutes, the Beeb reports. Score!
Apple dominating Android with 84 percent of mobile gaming revenue
There’s a reason why so many developers feels iOS users are more valuable than Android: Apple is killing it in mobile gaming with 84...
Judge spanks Apple over kid-baiting apps
Last year, Apple tried to have a court case thrown out from a group of angry parents whose children were racking up large iTunes...
Customer loyalty is key to gaining a share of the in-app purchase riches
In-app purchases are predicted to dominate the mobile-app market in the next few years. Revenue from in-app purchases, worth $970M in 2011, is expected...