GamesBeat 2018: Follow the money into the future of monetization
Our latest speakers for GamesBeat Summit 2018 are on top of the latest innovations in monetization — the potential of the changes coming down...
Monetizr brings cryptocurrency payments to mobile games for virtual and physical goods
With the launch of Coinbase Commerce, vendors now have additional options when it comes to monetizing their apps and games. In addition to all...
The data that pays: What really fuels game monetization (VB Live)
Find out how free-to-play games like Angry Birds 2, Star Wars: Galaxy of Heroes and Song of Pan use these essential data metrics to...
Attracting players who pay out: How data can double ad revenue and get your game ranked (VB Live)
Data is the key to attaining and retaining loyal players who pay: Join VB’s own Dean Takahashi, Thumbspire’s VP of Product Stefano Melucci, Appsflyer’s Shani Rosenfelder...
Half of all mobile games revenue reportedly comes from only 0.19% of players
Mobile games publishers have to take incredible care when acquiring new users, since the vast majority of them don't buy anything, according to a new report from mobile marketing automation and engagement firm Swrve.
Players who buy once are six times more likely to buy again in mobile games
Mobile gamers who make one purchase are six times more likely to make another one, according to analytics and in-app purchase company Soomla. That’s...
In-app purchases done right: Why you must entertain your users — not exploit them
Far too often, in-app purchases become a game of “pay to win” which hurts the business model in the eyes of consumers.
Angry Birds 2 looks beautiful, but focuses on ugly freemium features
Angry Birds 2 combines the series’ classic gameplay some grand new features, and the very worst that in-app purchases have to offer. If you...
In mobile games, 60% of revenues come from 0.23% of players
The top 10% of payers in a game contributed 64% of revenues in a month.
Google & Apple: ‘If you charge for in-app goodies, you can no longer call your app free’
Google and Apple respond to European Commission's requests to change how they offer games with in-app purchases.