Redefining success: Lessons from Moloco’s report on top mobile gaming apps
Presented by Moloco Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium...
The 2021 gaming landscape: What developers, publishers, and marketers need to know
This article is part of a Gaming Insights series paid for by Facebook. The gaming world was transformed when the COVID-19 outbreak brought an...
Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)
Presented by Facebook Audience Network In-game advertising is a major win for publishers. But to maximize the revenue impact you need the right formats...
7 steps to boost mobile game revenue — without impacting your game
This article is part of a Gaming Insights series paid for by Facebook. Whether you’re looking to increase revenue for a game that has...
In-game ad revenue will reach $56B in 2024, but getting your share depends on genre (VB Live)
Presented by Facebook Audience Network To maximize the revenue impact of ad monetization, it’s important to hone in on the right formats and strategies...
In-app ads are not the Dark Side
This article is part of a Gaming Insights series paid for by Facebook. Alongside the disruptions of 2020, gamers play on. And they continue...
AdColony: 89% of mobile app and game publishers use video ads
Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile...
Google Play Points launches in the U.S.
In September 2018, Google launched Google Play Points, a program that rewards Google Play Store customers with points that can be put toward purchase...
Liftoff: Mobile users are embracing subscription app economy
Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engagement Index produced by performance mobile...
Facebook Instant Games launches in-app purchases on May 7
Facebook continues to try to entice gamers and game developers into its ecosystem, this time by adding a new way for devs to monetize...