How in-app bidding is transforming the app ecosystem Posted byby GamesBeat February 7, 2023 6 min This article is part of a Gaming Insights series paid for by Meta. As the app ecosystem evolves at breakneck speed, the conversation about... Continue Reading 6 min
Zynga pulls out the 2022 app monetization strategy crystal ball Posted byby GamesBeat January 25, 2022 4 min Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook... Continue Reading 4 min
Q&A with Zynga and GSN Games: Accelerating growth with app bidding Posted byby GamesBeat November 16, 2020 5 min This article is part of a Gaming Insights series paid for by Facebook. Bidding is a hot topic in app monetization, and with the... Continue Reading 5 min