AppsFlyer measures in-app advertising for Facebook gaming campaigns
AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of...
Do you trust your mobile ad performance team?
Presented by AdColony There’s more than one way to skin a cat, as they say, and there are even more ways to run a...
Fyber: In-app mobile advertising poised for growth
Fyber, a big ad monetization company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media...
Gameplay as advertising — does it work?
Presented by AdColony In a recent survey of the world’s top-grossing app developers, playable ads were one of the two ad units that publishers...
3 must-do’s to boost in-app ad monetization
This sponsored post is produced by Fyber. If you’re a gaming app developer, you’ve likely had concerns about ad monetization. Can ads negatively impact...
Local supply, global demand: Monetizing apps in emerging markets
This sponsored post is produced by Smaato Global connectivity has reached the point where a kid can develop a mobile game in his garage...
Millennial Media announces 100% viewability guarantee for in-app mobile ads
You might think that if you pay for an ad, someone will actually see it. How naive.