Why mobile game developers need to shake up their monetization strategies
Presented by Google for Games Reach more players with insights from Google for Games across topics like international expansion, eSports, monetization and more. Find...
A new pool of players is changing UA
This article is part of a Gaming Insights series paid for by Facebook. When it comes to games app advertising, the key to continued...
Driving Game Growth: A day-one roundup of the all-digital GamesBeat event
This article is part of a Gaming Insights series paid for by Facebook. Day One of the GamesBeat event, Driving Game Growth, presented in...
The 2021 gaming landscape: What developers, publishers, and marketers need to know
This article is part of a Gaming Insights series paid for by Facebook. The gaming world was transformed when the COVID-19 outbreak brought an...
Game genre and monetization: Maximizing ad revenue from all your titles (VB Live)
Presented by Facebook Audience Network How do you maximize the revenue impact of in-game advertising? In this VB Live event, experts present research and...
Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)
Presented by Facebook Audience Network In-game advertising is a major win for publishers. But to maximize the revenue impact you need the right formats...
7 steps to boost mobile game revenue — without impacting your game
This article is part of a Gaming Insights series paid for by Facebook. Whether you’re looking to increase revenue for a game that has...
In-game ad revenue will reach $56B in 2024, but getting your share depends on genre (VB Live)
Presented by Facebook Audience Network To maximize the revenue impact of ad monetization, it’s important to hone in on the right formats and strategies...
What mobile game developers need to know about global expansion
Presented by Facebook Audience Network Publishers are capitalizing on the rise in mobile gaming by expanding their reach into new, lucrative markets. But finding...
Hardcore and midcore mobile gamers like rewarded video — if done right
This article is part of a Gaming Insights series paid for by Facebook. Players continue to spend more time in hardcore and midcore mobile...