Immersv raises $10.5 million for VR ads and mobile 360-degree video
Immersv has raised $10.5 million to strengthen its position as a provider of advertising for virtual reality and mobile 360-degree apps and games. The...
Opt-in advertisements are proving to be popular in virtual reality
In virtual reality apps, opt-in video ads work much better than pre-roll ads, according to a report by VR ad network Immersv. Emeryville-based Immersv...
Viewers engage with ads in VR much more than in mobile or desktop apps
Making money in virtual reality isn’t easy in these early days of the medium. But Immersv, which has built a VR marketing platform, has...
How to make money in VR
Virtual reality could be a $30 billion business by 2020, according to tech advisor Digi-Capital. But in 2016, it’s a nascent platform. Many developers...
Monetizing VR is like the Wild West — but you can still make money today
Virtual reality is one of the most exciting developments in gaming. But developers are still trying to figure out how exactly to make money...
The DeanBeat: How to make VR survive long enough to become a boom
Nobody questions the viability of Microsoft’s Xbox business anymore. The company generates billions of dollars a year and healthy profits in the video game business....
Free-to-play is preparing to swarm into the virtual reality market
Game developers have an opportunity to set price expectations for virtual reality games, but as with mobile, the industry will probably decide the price...
Immersv enables virtual reality developers to advertise their games in other VR apps
Developers are getting ready to unleash a torrent of applications for virtual reality, and some big names from the mobile-gaming space are stepping in to...