Apple launches the post-IDFA world to the dismay of advertisers
Apple said today that the privacy changes to its Identifier for Advertisers (IDFA) in iOS 14 are coming during the week of April 26...
RPGs in 2021 and beyond: The Nexon take
The flavor and mechanics of role-playing games are all over the industry these days. The way you build skills, statistics, gear, and even worlds...
MetricWorks launches Polaris incremental measurement to rescue mobile ads
When iOS 14 arrives soon, it will drop mobile game and app advertisers into the darkness. The loss of the data associated with the...
Ads are back in: Monetizing beyond subscriptions and transactions in gaming
The rapid growth of direct-to-consumer streaming platforms has proven that subscriptions are viable. Subscription options have seen a massive increase as console, platform, and...
Post-IDFA Alliance will address concerns of mobile app and game marketers
Apple’s decision to emphasize user privacy over targeted advertising has the advertising and mobile game industries worried. So much so that the adtech companies...
AppsFlyer launches predictive analytics for post-IDFA mobile apps and games
AppsFlyer is launching its predictive analytics solution, PredictSK. This will be a product that supports game and app developers as well as advertisers in...
The DeanBeat: Measuring the froth of the game industry
Merger mania has come to games, and a big window is open for public offerings in the stock market. That translates to a historic...
Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps
In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and...
Google spells out consequences of Apple’s privacy push and IDFA changes
Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and...
With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer
“In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, strategic partner manager at Facebook. At the “Saying Goodbye to Waterfalls” panel,...