App Annie: Mobile games on track to surpass $120B in 2021
Mobile games are on track to surpass $120 billion in spending in 2021, growing 20% over $100 billion in 2020, according to an analysis...
Zynga’s Q2 2021 bookings of $712M are up 37% from a year ago
Zynga beat analysts’ expectations today, reporting strong bookings and revenues in the second quarter that ended June 30 thanks to the performance of its...
Facebook: How game and app publishers are managing in a post-IDFA world
Facebook released a report today on how game and app publishers are faring after Apple restricted identifier for advertisers (IDFA) on iOS in the name...
Apple’s IDFA changes are already changing game design and monetization
When Apple updated its ad tracking ID from opt-out to opt-in with the launch of iOS 14.5 in April, the industry’s primary concern was...
Brian Bowman: Apple’s IDFA change has triggered 15% to 20% revenue drops for iOS developers
Apple critics such as Epic Games CEO Tim Sweeney have complained about Apple’s alleged anticompetitive behavior with the App Store. But Consumer Acquisition’s Brian...
App Annie/IDC: Mobile gaming downloads rose 30% in Q1 2021 and spending was up 40%
Mobile gaming downloads and spending grew in the first quarter. That’s because gaming habits formed in the pandemic continued to be strong, according to...
Post-IDFA Alliance finds iOS 14.5 triggered up to 21% growth in Android ad spending
Apple’s decision to emphasize user privacy over targeted advertising has the mobile marketing and game industries worried about their capability to find high-value users through...
Kochava acquires DigiCenter for privacy-first data collection
Kochava, a real-time data solutions company for attribution and measurement, has acquired DigiCenter, a provider of identity and cross-device graph data for marketers, publishers,...
Newzoo: Global game market will shrink in 2021 for first time in many years
For the first time in many years, the global video game industry is forecast to shrink slightly in 2021, according to a new report...
Zynga’s Q1 2021 bookings of $720M are up 69% from a year ago
Zynga beat analysts’ expectations today, reporting stellar bookings and revenues in the first quarter that ended March 31 thanks to the strong performance of...