Marketing mobile games is dead. ‘Probabilistically’
By any measure of value, audience size, or growth, mobile is the dominant form of gaming media. Already immensely popular due to its accessibility...
How mobile app developers can thrive in Apple’s new world
Much like Google’s ongoing plans regarding the demise of the cookie, Apple has thrown a similar wrench into the world of app monetization. With...
Brian Bowman: Apple’s IDFA change has triggered 15% to 20% revenue drops for iOS developers
Apple critics such as Epic Games CEO Tim Sweeney have complained about Apple’s alleged anticompetitive behavior with the App Store. But Consumer Acquisition’s Brian...
Apple launches the post-IDFA world to the dismay of advertisers
Apple said today that the privacy changes to its Identifier for Advertisers (IDFA) in iOS 14 are coming during the week of April 26...
Google spells out consequences of Apple’s privacy push and IDFA changes
Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and...
AppsFlyer: 37% of marketers are clueless on Apple’s IDFA change
Apple’s change in the use of the Identifier for Advertisers, known as IDFA, has left mobile marketers in a state of confusion and concern...
iOS 14: What developers need to know
The only constant in the game industry is change. And as changes go, the upcoming updates planned for the UA and advertising ecosystem in...