While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon
For game devs, the past 2.5 years of layoffs make it seem like gaming is falling apart. But that’s not how the brands see...
Gamers spend 25% more time watching streaming TV than non-gamers | Samsung Ads
Gamers spend 25% more time watching streaming TV than non-gamers do, according to a new report from Samsung Ads. The study, unveiled at IAB...
IAB study: Gaming accounts for less than 5% of ad spending
The popularity of gaming is growing, but ad spend is not keeping up according to a new study from the Interactive Advertising Bureau (IAB)...
IAB releases guide for brands to start marketing in the metaverse
The Interactive Advertising Bureau (IAB) has released its Metaverse for Brands Guide, designed to help marketers evaluate their options. The report includes key definitions,...
Interactive Advertising Bureau updates guidelines for measuring 3D ads for the metaverse
This week, the Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse. It was...