Hypercasual mobile game trends to watch in 2021
Hypercasual is one of the most talked-about genres in mobile gaming. It took off at an unprecedented rate with Flappy Bird going viral in...
Ducky generates $1 million a month and 145 million plays with hypercasual games
Hypercasual games are simple games that can reach the broadest audiences on mobile devices, and they can be made almost anywhere. The latest company...
Ad format success factors for casual and hypercasual games
This article is part of a Gaming Insights series paid for by Facebook. Fun-to-play, simple to understand, and easily interruptible, it’s no surprise that...
Zynga is acquiring hypercasual mobile game firm Rollic for at least $168 million
Zynga has agreed to buy Istanbul-based Rollic, a fast-growing hypercasual mobile game company, as part of its latest effort to expand through acquisition. The...
Mobile game publisher Gismart woos developers of hypercasual games
Mobile game and app developer Gismart announced it is seeking to partner with developers of hypercasual games to speed both development and publishing of...
CrazyLabs invests $500,000 in Indian hypercasual game accelerator
CrazyLabs has made a big business out of hypercasual games, and now it’s investing $500,000 in CrazyHub, a new accelerator for hypercasual games in...
Adjust and Unity: Hypercasual mobile games grew 72% in March
Hypercasual games, or mobile titles folks can play in a minute or less, grew 72% in the quarter ended March 31 as players turned...
Gismart launches way for musicians to make money from hypercasual games
Mobile game and app developer Gismart has launched a way for musicians to monetize their fame through its new hypercasual games. Hypercasual games are...
Facebook: Mobile gaming is going tribal and global
Facebook recently produced a report on game marketing that represented its latest effort to understand the evolution of both gaming and gamers. The report...
The truth about hypercasual games
Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform...