Swrve finds that only 1.35% of players spend money in mobile games
The number of paying mobile gamers declined from January to July this year.
Mobile marketing automation firm Swrve raises $10M
Swrve's customer list has expanded beyond game companies to mobile-app makers.
Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue (exclusive)
It pays to identify and target your game's high rollers, but don't be unrealistic about how many people will spend money.
GamesBeat panel spotlight: How to monetize with alternatives to big spending on user acquisition
User acquisition costs are rising. What alternatives work for game companies?
Mobile-and-social app analytics firm Swrve raises $6.25M (exclusive)
Swrve enables game publishers to test different outcomes and see which path leads to the best monetization.
Activision taps Swrve for mobile game analytics and A/B testing
Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles.
Swrve’s analytics let you test what your users want (exclusive)
Swrve debuted its analytics program last year to give developers real-time feedback on the behavior of gamers. Now it is launching a way to...
Swrve raises $2.7M for real-time gamer feedback
In-game advertising is an untargeted mess, and one startup, Swrve, aims to fix it. Google knows exactly when to hit you with an ad...