HitFox expands its reach into mobile monetization in deals with Datamonk and Apploop
HitFox Group buys mobile targeting platform Datamonk and invests € 1m in mobile user acquisition platform Apploop.
AppLift raises another $7M for mobile-game marketing
The new funding and new hires show the company plans to accelerate its growth worldwide, including in Asia.
How all app publishers can benefit from the mobile gaming industry’s best practices
Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.
Game companies are adapting to platform changes more quickly
If you recognize the patterns of platform history, you can anticipate changes and pursue the right strategy.
German ‘startup factory’ HitFox expands globally with four new game distribution businesses
The German incubator has four new game businesses, and more are on the way.