Addictive mobile game Color Switch tops 75M downloads in three months
Color Switch has proven to be a tremendously popular mobile game, clearing more than 75 million downloads in just three months on the app stores....
Heyzap launches transparent mediation for mobile ad networks
Heyzap believes developers need help identifying which ad networks generate the most money.
Heyzap finds a profitable business in showing targeted advertising to mobile social gamers
Heyzap makes money by showing ads to users based on their own personal gaming tastes.
Heyzap is bringing HD video ads to mobile games
The company will also provide a suite of tools to help advertisers maximize the effectiveness of their marketing campaigns.
The role of publishers is still evolving for mobile games
REDWOOD CITY, Calif. — One thing came out of this morning’s discussion on making mobile games successful. No one can agree on how to...
GamesBeat panel spotlight: How hot developers use partners to make their games hotter
Which partners will help your mobile game company go global?
Heyzap adds option to pay game developers with Bitcoin
Heyzap recently added the option to let game developers make or receive payments from its ad network in the increasingly popular electronic currency Bitcoin.
Heyzap hopes its new in-game ad tool makes gamers happy and developers money
Heyzap wants to help developers make money while helping people discover more games.
The PlayStation 4 is copying tablets, and I like it
Sony may be grasping the importance of mobile and social integration with its upcoming console, but it's too little, too late for plastic living room boxes. Smartphones and tablets aren't just the future; they are the now.
Time to brag: Heyzap adds achievements to its mobile gaming platform
Heyzap will give users something to brag about with achievements.