UCool’s Super Bowl ad game Heroes Charge is ‘cut-and-dried’ case of copyright infringement
One of a handful of games that advertised during the biggest sports event of the year caught the attention of a rival company's lawyers.
China’s mobile game market is getting hotter — but winter may be coming
Mobile game startups expect big valuations, and it's getting more expensive to acquire new titles. Failure rates are sure to rise.
YouTube viewers voted Liam Neeson’s Clash of Clans spot the No. 2 Super Bowl ad
Neeson already helped Clash of Clans get the most views on YouTube, but it turns out that he is also doing that with style.
Forget Liam Neeson and Kate Upton — even the ‘worst’ Super Bowl game ad worked
The 15 second ad for Heroes Charge helped move the game up the download and grossing charts on iPhone.
The Super Bowl’s biggest winner? It’s mobile
Mobile marketing has matured to the point in which reach and efficient ROI can be achieved simultaneously.
Ucool spent $2.25M on the worst-rated Super Bowl commercial
Heroes Charge spent $2.25M on its 15-second Super Bowl ad.
Ucool to launch Super Bowl ad for Heroes Charge mobile game
Results from earlier TV campaign were so good, the company is going big time.
Rumble Entertainment chief on the agony and ecstasy of making hardcore mobile games (interview)
Greg Richardson believes that hardcore games like Rumble's KingsRoad will rule in mobile.
Mobile gamemaker Ucool launches a TV ad blitz for Heroes Charge
The holiday TV blitz will help this hardcore battle game stand out from the pack, Ucool hopes.