Why accurate ad measurement is critical to the growing mobile ecosystem
Mobile ad platforms still need the equivalent of the cookie on the web for proper ad tracking.
Kochava launches new version of its mobile ad measurement platform
Kochava aims to fill the hole left by Kontagent and HasOffers with Facebook data.
The DeanBeat: Developers need platforms that aren’t always in flux
Recent events show that mobile platforms aren't always safe bets for developers.
Top 10 mobile advertising companies: The VB Index report
Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut. The VB...
HasOffers acknowledges privacy violation with Facebook user data
HasOffers chief sent an e-mail saying his firm has revised a service after it learned it violated Facebook policies.