Hipster Whale, the creators of popular mobile game Crossy Road, have backed Australian mobile games startup Prettygreat in an early round of funding. Prettygreat is made up of top players from mobile studio Halfbrick, best known for hits such as Jetpack Joyride and Fruit Ninja.
Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
The company behind the popular mobile game Fruit Ninja wants to take the Angry Birds phenomenon head-on as it launches its own line of tie-in toys and accessories.
PlayHaven, a real-time mobile marketing startup that has enabled a four-fold increase in in-app purchases for its game developer customers, is adding new monetization...