Sony appoints new firm to plan PlayStation media strategy
SCEA now has a new ad firm and a new media-management company just in time to plot the strategy for the PS4.
Sony launches ‘augmented reality’ title Wonderbook: Book of Spells from Harry Potter author
J.K. Rowling's interactive book is an exclusive for the PlayStation 3.
Sony’s PlayStation Vita starts moving off the shelves
Sony began selling the PlayStation Vita last night a midnight Eastern time. The portable gaming device is the company’s bid to stay relevant to...
Sony’s marketing chief: PlayStation Vita to be biggest marketing spend ever in U.S. (interview)
Sony is pulling out all the stops with tonight’s launch of the PlayStation Vita handheld gaming device. Guy Longworth, senior vice president of marketing...
For wider appeal, PlayStation Vita can do non-gaming apps like Twitter and Flickr (video)
Sony knows that its new portable console, the PlayStation Vita, is going to live or die on how good its games are. So said...