Women are big — and underserved — esports fans. Here’s how to market to them
Many know that women make up 47% of the gaming industry. However, most believe that applies to casual and mobile games. While the growth...
How to keep your online game running and bug-free
Today’s game consoles offer functionalities — such as platform crossplay — that are something of a miracle. Because every game runs differently, especially across...
Content Rated By: An Oral History of the ESRB excerpt — “Chairman of the TBD”
GamesBeat is publishing this exclusive excerpt of Content Rated By: An Oral History of the ESRB. Read Part 1 here. To help commemorate its 25th anniversary,...
Unwrapping the secrets of seasonal content
The holiday season is imminent, and it’s another marker in the year where retailers, service providers, and other industries tailor their offerings to fit...
Esports and fashion? A match made in marketing heaven
When luxury fashion brand Louis Vuitton announced in September it would be partnering with Riot Games’ League of Legends World Championship to design in-game...
How hobbyist game developers can crush crunch
There’s a lot of discussion about the immense pressure game developers face to create content on time and under budget. While there are many...
Netflix changed marketing for TV — can video games follow?
In the streaming and subscriptions economy, video game marketing needs to focus on building brands, not just selling products. When Stranger Things Season 3...
Cloud gaming is going to make customer support more complicated
New cloud-based game platforms like Google Stadia and Apple Arcade are potentially great for gamers, offering on-demand, download-free, anytime, anywhere games. But, drawing on...
Content Rated By: An Oral History of the ESRB excerpt — “Doom to the Power of Ten”
GamesBeat is publishing this exclusive excerpt of Content Rated By: An Oral History of the ESRB. To help commemorate its 25th anniversary, the Entertainment...
Avidly Reads Board Games excerpt: Pandemic Mobile saved Pandemic … from me
Reprinted from Avidly Reads Board Games by Eric Thurm with permission from NYU Press, © 2019 by New York University. A good game of Pandemic is...