Keeping it real when you have to balance game advertising and authenticity
Coke’s old slogan was “It’s the real thing.” And that’s a good thing to keep in mind when coming up with promotions and marketing...
Why authenticity is one of the most important parts of game marketing
SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, representing the connection between the ideas, people, and...