Greg Canessa is the vice president of mobile at Activision Blizzard and his job is to move the video game giant into the mobile gaming market in an intelligent way -- especially when it comes to the Kindle Fire and iOS.
Amazon has a new game platform in the Kindle Fire and it is getting an endorsement today from the biggest game publisher, Activision Blizzard. Skylanders Cloud Patrol will be on the new tablet.
Crossing over from an existing market to an emerging one is what our GameBeat 2012 conference is all about. We're seeing this trend play out in every segment of games.