Marketing mobile games is dead. ‘Probabilistically’
By any measure of value, audience size, or growth, mobile is the dominant form of gaming media. Already immensely popular due to its accessibility...
How mobile app developers can thrive in Apple’s new world
Much like Google’s ongoing plans regarding the demise of the cookie, Apple has thrown a similar wrench into the world of app monetization. With...
The DeanBeat: Epic pulls out its real case against Google in antitrust lawsuit (update)
On Thursday, Epic Games revealed its fully unredacted antitrust lawsuit against Google, and the nature of the allegations and the evidence to back them...
Maliyo Games sets up game dev boot camp with Google in Africa
Gaming has a lot of promise in Africa, but it has been slower to develop there than it has elsewhere. To boost its fortunes,...
With 180 games, Stadia entices devs and influencers to join its cloud gaming service
It’s fair to say Google hasn’t set the world on fire with its Stadia cloud gaming service. But the company is doing its best...
Google Cloud rolls out ActivStat for real-time match stats for Call of Duty League fans
Google Cloud is rolling out ActivStat, a set of real-time stats for fans of the Call of Duty League. This data should help esports...
Minecraft Earth shuts down, but AR gaming should bounce back
Microsoft recently announced that Minecraft Earth will shut down in June. It stated that it wants to “reallocate” limited resources due to the pandemic...
GameSnacks launches ad-based HTML5 game platform on Google products
GameSnacks is broadening the launch of its HTML5 gaming platform to bring lightweight, casual games to places where people have slow networks and low-end...
Singular: TikTok and Apple Search Ads are hooking mobile users
Google and Facebook still dominate the mobile ad networks, but TikTok and Apple Search Ads are rising stars, according to measurement Singular‘s 2021 ROI...
Google stops Stadia game development and closes its studios
Just a bit over a year after launching its Stadia platform, Google is starting to scale back its gaming ventures. The company is closing...