How Pocket Gems is saving 50% of the creative testing budget with automation
Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...
Mergers and acquisitions: Behind game industry deals during a pandemic
2020 needs no introduction. While it was a horror show for many people all over the world. The world stood still and suddenly there...
With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer
“In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, strategic partner manager at Facebook. At the “Saying Goodbye to Waterfalls” panel,...
Why rewarded video is overtaking IAP for mobile developers
How do you become one of the big winners in the booming games industry? The first day of the all-digital GamesBeat Summit, Driving Game...
How Jam City views growth for mobile games in 2021
Jam City president Josh Yguado said he is optimistic that the game industry can continue to grow in 2021, despite the challenge of having...
How to keep games growing in 2021
Last year was pretty bad for everyone, personally. But the game industry did well as people turned to games to distract themselves from reality...
IMVU relaunches as Together Labs, raises $35 million
IMVU has relaunched as Together Labs and raised $35 million from Structural Capital, NetEase, and other investors. Together Labs has also launched a new...
The DeanBeat: What Ready Player Two tells us about the metaverse
I was a fanboy for Ernest Cline’s Ready Player One book and the 2018 Steven Spielberg movie based on it. And so when the...
Don’t miss GamesBeat’s new all-digital event on driving game growth
Join the all-digital event that’s giving game publishers an edge in an uncertain ecosystem. From January 26-28, GamesBeat is bringing together today’s industry leaders...
Driving Game Growth: Our event on pushing games forward in 2021
Amid a horrible year for everyone, gaming had historic growth in 2020. Market researcher Newzoo estimates all game revenues grew 19% to $174.9 billion...