Game preorders are up 24%, with revenue up 33%, in 2015 — even if you hate them
People say they hate preorders, but the game-marketing tactic still works. The number of preorders made by consumers have gone up 24 percent in...
Metal Gear Solid V’s opening day was twice as good as Avengers: Age of Ultron’s
Metal Gear Solid V: The Phantom Pain made $179 million globally on its opening day, according to Adobe Digital Index’s new report on gaming trends. Compare that to the blockbuster Avengers: Age of Ultron, which made $84 million globally on its opening day.
Yoshi’s Wooly World is adorable but can’t match Yoshi’s Island’s brilliance
Sometimes, a game is so good that it can actually become a problem. I think that’s how Nintendo feels about Yoshi’s Island, the classic...
How Nexon accidentally invented microtransactions
SAN FANCISCO – For two years, Nexon has been looking for game companies that share its free-to-play philosophy. The search ended with new partnerships...
Master of Orion is a crucial part of Wargaming’s DNA
The catalyst for Wargaming's creative passion is found in Master of Orion
Hearthstone’s Grim Patron meets a grim fate on the eve of BlizzCon
Blizzard notified players via a post on its official forums this morning that it’s modifying the Warsong Commander — the lynchpin of the immensely...
Reliance chief: ‘India is where China was’ 5 years ago
SAN FRANCISCO — India is rapidly coming online as smartphones penetrate every corner of the country, and that’s going to create a market for...
Goosebumps shows that the beloved children’s series’ scares work in virtual reality
Goosebumps mobile virtual reality game has a ton of potential for a movie tie-in product
User engagement is the new user acquisition
SAN FRANCISCO — John Koetsier, vice president of research at VentureBeat, took the stage at GamesBeat 2015 to talk about the changing world of...
Why authenticity is one of the most important parts of game marketing
SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, representing the connection between the ideas, people, and...