Asian online gaming giant Nexon made a strategic investment in Embark Studios, a new game-development company that former Electronic Arts and DICE executive Patrick Söderlund founded....
Mobile marketers are promoting apps on their own timetables, not on consumer readiness, and the result is wasted time, effort, and money, according to...
Market research firm SuperData reported that gamers who pay for subscriptions spend about 45 percent more for games than non-subscribers. That’s one reason why...