Pretty soon you might be buying that extra doily for your bathroom vanity just to level up your eBay character or jump to the next reputation level. EBay is working to gamify the auction process -- and doing so with the help of University of California, Santa Cruz students.
Bunchball is announcing 10 new apps today that will "gamify" (make non-game apps and processes more game-like) websites and enterprises in a quick and painless fashion.
Buzzword or not, gamification, or the use of game-like rewards to engage customers and employees, is getting real. Badgeville, the creator of a popular...
Brands have embraced “gamification,” or using game-like behavior in non-game applications, as a way to engage their audiences. That is why gamification vendor Badgeville...
BigDoor, a white label gamification platform maker, has raised $5 million in new funding from the Foundry Group. The platform allows non-game online publishers...