User engagement is the new user acquisition
SAN FRANCISCO — John Koetsier, vice president of research at VentureBeat, took the stage at GamesBeat 2015 to talk about the changing world of...
Why authenticity is one of the most important parts of game marketing
SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, representing the connection between the ideas, people, and...
India’s gaming market is ripe — ‘but they’re not monetizing’
Updated at 9:20 p.m. Pacific to fix number of smartphones sold in India. It is 200 million. –Ed. SAN FRANCISCO — India is a...
Watch GamesBeat 2015 conference day two right here
We’re onto day two of GamesBeat, and you can watch it here. Today, some of the gaming industry’s top minds will take the stage...
Game Insight reveals tower defense-based spinoff for its strategy hit, Cloud Raiders
SAN FRANCISCO — Dead men tell no tales, but they do build plenty of towers. Developer Game Insight revealed a spin-off of its pirate-based...
Brianna Wu: Women in tech discussion is ‘about making better games’
SAN FRANCISCO — The gaming industry has largely moved past the Gamergate tantrum, but one of the people most affected by those toxic reactionaries is...
How Disney became successful in mobile by being itself
SAN FRANCISCO — Disney used to have trouble with mobile. For a long time, Disney never capitalized on its strongest brands. It’s biggest mobile...
MaxPlay launches ‘disruptive’ game engine that uses modern cloud technology
Today’s most popular game engines from Unity Technologies and Epic Games (Unreal Engine) were built a while ago. And that’s why Sinjin Bain, the...
Esports grow closer to real sports, grow more in mobile, and — well — just grow
SAN FRANCISCO — You’re probably hearing a lot about esports these days. That’s because it’s one of gaming’s fastest-growing sectors. Esports, as we call the...
Wanda Meloni becomes Open Gaming Alliance’s new executive director
The Open Gaming Alliance has a new leader to help chart a road ahead for game designers and publishers. It announced that Wanda Meloni, a...