GamesAnalytics rebrands as DeltaDNA to improve player engagement
The move formalizes DeltaDNA's consulting business for helping mobile game makers target their players.
GamesAnalytics secures $1.3 million in latest series of funding
The predictive-analysis company plans to raise a total of $3 million in this funding round.
GamesAnalytics publishes new ‘doctrine’ on player-relationship management for developers
The data-tracking firm claims the key to building and retaining a player base is all about understanding player behavior.
Urban Airship partners with analytics service to cut down annoying in-game messaging
Urban Airship partners with GamesAnalytics to better target push notifications and in-game messaging. Apps will now be able to predict which users are likely to respond to prompts to spend money, and which users this will annoy.