Games Archives - Page 10 of 21

Clash of Clans vs. Game of Thrones: Ascent — Two ways app publishers use celebrity brands to drive user acquisition

Posted byby GamesBeat
September 8, 2015
3 min

The point of using celebrity brands to reach mobile app users is straightforward: Your app needs a large, engaged audience to succeed, and celebrity...

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3 min

Watch out Amazon, China is launching a Twitch rival called Panda TV

Posted byby GamesBeat
September 8, 2015
2 min

With China’s ecommerce giant Alibaba last week trialling its own live-streaming video service to take on Netflix, it seems that a perhaps equally large story...

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2 min

WildTangent is adding a reserve-the-app feature.

Games network WildTangent will let you reserve a not-yet-released app

Posted byby GamesBeat
August 7, 2015
2 min

A mobile ad makes you enthusiastic for an upcoming app … but the app isn’t out yet. That “hurry up and wait” scenario is...

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2 min

deltaDNA's visualization of "player-centric Smart Ads"

Player marketing firm deltaDNA enters in-game advertising

Posted byby GamesBeat
July 27, 2015
2 min

deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising. SmartAds is the name of its new...

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2 min

Mobile marketing automation: How big brands are engaging customers on mobile

Posted byby GamesBeat
May 20, 2015
2 min

The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.

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2 min

Level up: Gaming industry reports for GamesBeat Summit attendees

Posted byby GamesBeat
April 30, 2015
3 min

We're giving four new reports away for free to all GamesBeat Summit attendees, and an opportunity to gain more insight at half the usual price.

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3 min

With virtual reality blowing up, first VR accelerator unveils initial 13 startups

Posted byby GamesBeat
January 30, 2015
2 min

The first 13 startups in the River VR accelerator have been announced. Each gets $100,000 to build their products or services.

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2 min

This artificially intelligent Mario learns how to chase coins and navigate the Mushroom Kingdom

Posted byby GamesBeat
January 18, 2015
2 min

The Mario A.I. Project has built a system in which Nintendo's famous plumber learns what navigating the Mushroom Kingdom means.

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2 min

Oregon Trail and nearly 2,400 classic games now available to play free in your browser

Posted byby GamesBeat
January 6, 2015
1 min

An oxen died, but the nostalgia doesn't have to.

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1 min

New App Annie product offers detailed demographics of over a billion app users

Posted byby GamesBeat
December 4, 2014
3 min

For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors’ apps, and easily make accurate...

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3 min