GamesBeat Summit 2024: Ensuring a successful live-service game launch
“Running live services for your games these days, it’s table stakes,” said Amy Jo Kim, founder at Game Thinking. “Certainly every social game has...
Game Thinking book trains product designers to think like game developers
In her first career, Amy Jo Kim made hit games like The Sims, Ultima Online, Rock Band, and Covet Fashion. And in her second...
GamesBeat Summit: Robin Hunicke, Amy Jo Kim, and David Edery on the future of creativity
Our latest speakers for our GamesBeat Summit 2018 event are a trio of famous game developers: Amy Jo Kim, David Edery, and Robin Hunicke. They’ll be...
Game Thinking wants to help product designers unlock their creativity
Amy Jo Kim is a famous game designer who helped fashion some wondrously creative works such as The Sims, Rock Band, and Covet Fashion....
By 2015, 50 percent of companies will embrace gamification, Gartner says
If there’s any evidence that gamification has hit its hype peak, this is it. Gartner says that by 2015, more than 50 percent of...
The seven tricks everyone can learn from game designers
Gamification, the practice of adding game-like mechanics to non-game applications to improve engagement, is going through a hype cycle. And one of its leading...