The NPD Group buys EEDAR to make an even bigger game-market research juggernaut
Two different kinds of game market researchers are getting married. The NPD Group, which releases data on sales in the game industry on a...
EEDAR deconstructs how to succeed in mobile and tablet games
There's lots of ways to lose, but the winners win really big in mobile games.
Google’s search data reveals how the digital era has changed video game launches
In a report dubbed "Understanding the Modern Gamer," Google researchers say that players are planning, researching, and considering their video games a lot earlier.