How game developers can maximize their influencer relationships
With fans watching 60+ billion hours of gaming videos, it’s essential to maximize influencer relationships. They’re central to marketing campaigns, help produce steady revenue...
How awareness marketing blasted Best Fiends up the charts (VB Live)
If your marketing is limited to just performance campaigns designed to drive installs, you’re missing the boat. Join this exclusive VB Live event to...
How one mobile gaming company won the hearts of 2.35 million daily players (VB Live)
Brand affection. It’s arguably the most meaningful measure of all — and the trickiest to win. In this live mobile gaming roundtable from GamesBeat,...
Brand affection: How to get gamers to love your games and love your brand (VB Live)
Game publishers need to think beyond transactions and downloads in order to generate emotional connections with their brands — and keep players hungering for more from...