Categories Posted inin Business FBI arrests former Game of War developer for threatening to distribute trade secrets Posted byby Jeff Grubb August 26, 2015 2 min Don’t mess with mobile game developers. They’ve got the Federal Bureau of Investigations on their side. A former developer at studio Machine Zone, which... Continue Reading 2 min
Categories Posted inin Business Kate Upton is expensive. Sources say Machine Zone is trying to raise $500M for Game of War: Fire Age Posted byby Dean Takahashi June 25, 2015 5 min Machine Zone's funding attempt seems puzzling. Continue Reading 5 min
Categories Posted inin Business Machine Zone to dump Kate Upton for Mariah Carey in Game of War ads Posted byby Dean Takahashi June 14, 2015 2 min Mariah Carey could be the new goddess in Game of War: Fire Age. Continue Reading 2 min
Categories Posted inin Business Ucool spent $2.25M on the worst-rated Super Bowl commercial Posted byby Dean Takahashi February 3, 2015 2 min Heroes Charge spent $2.25M on its 15-second Super Bowl ad. Continue Reading 2 min
Categories Posted inin Business Soccer star Lionel Messi is better than supermodel Kate Upton when it comes to advertising games (updated) Posted byby Jeff Grubb December 18, 2014 3 min EA's FIFA ad is extremely popular online -- and more cost-efficient, too. Continue Reading 3 min
Categories Posted inin Business The DeanBeat: A tale of two celebrity mobile gaming ads Posted byby Dean Takahashi December 12, 2014 4 min Kate Upton takes on Jimmy Fallon and Justin Timberlake. Who wins? Continue Reading 4 min
Categories Posted inin Business Clash of Clans dominates the U.S. iOS and Google Play markets for 90% of 2014 Posted byby Dean Takahashi December 9, 2014 1 min Machine Zone comes on strong at No. 2 in November with Game of War: Fire Age ads with supermodel Kate Upton. Continue Reading 1 min
Categories Posted inin Business 2013 in review: A whole bunch of video game numbers Posted byby GamesBeat December 23, 2013 4 min Here are an assortment of weird facts and statistics from this year in gaming. Continue Reading 4 min
Categories Posted inin Business GamesBeat speaker spotlight: How Machine Zone’s Gabe Leydon made a huge mobile game bet Posted byby Dean Takahashi October 28, 2013 3 min Gabe Leydon set a team of 80 people to work on Game of War: Fire Age. How did it turn out? Continue Reading 3 min
Categories Posted inin Business The DeanBeat: Will your mobile game strategy take you more global or more local? Posted byby Dean Takahashi October 25, 2013 6 min CEOs from around the world weigh in on the best way to make mobile games in global and local markets. Continue Reading 6 min