Driving Game Growth: A day-one roundup of the all-digital GamesBeat event
This article is part of a Gaming Insights series paid for by Facebook. Day One of the GamesBeat event, Driving Game Growth, presented in...
‘Balance that in-app economy’ and other game monetization pearls of wisdom
Monetization in free-to-play (F2P) and freemium games is in constant flux as the technology around it changes and evolves to better serve an increasingly...
Don’t miss GamesBeat’s new all-digital event on driving game growth
Join the all-digital event that’s giving game publishers an edge in an uncertain ecosystem. From January 26-28, GamesBeat is bringing together today’s industry leaders...
7 steps to boost mobile game revenue — without impacting your game
This article is part of a Gaming Insights series paid for by Facebook. Whether you’re looking to increase revenue for a game that has...
In-game ad revenue will reach $56B in 2024, but getting your share depends on genre (VB Live)
Presented by Facebook Audience Network To maximize the revenue impact of ad monetization, it’s important to hone in on the right formats and strategies...
Get the most out of your game’s subscription plans
Video game developers and publishers are looking for ways to boost user loyalty, increase engagement, and build consistent revenue streams. Subscription plans are a...
Why monetization and marketing need to work closer together
Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theoretically, this makes sense. The two teams...
Facebook’s rewarded video and playable ads are taking off for game publishers
Facebook said that game publishers and developers are increasingly monetizing their mobile games with Facebook Audience Network. In 2018, the total number of active...
Xsolla opens one-stop shop for game developers to monetize and grow globally
Digital payments company Xsolla is expanding to become a one-stop-shop for game developers to create, monetize, and scale the growth of video games worldwide. The...
Defeat revenue-killing risks in your game’s first 30 days
Presented by Akamai You have years to bring your game from vision to reality. And just 30 days to make it a success. Successful...