Adludio raises $2.5M for AI-based mobile ad platform
Adludio has raised $2.5 million for its mobile advertising platform. That sounds like a story from 10 years ago. But the company says it...
Mobile game market stabilizes above pre-pandemic levels | Data AI
The latest reports from Data.ai suggests that mobile gaming’s new normal is a much higher plateau than it was in the pre-pandemic years. The...
Mobile ‘paid competitive gamers’ are on the rise | Newzoo & MPL
Newzoo and Mobile Premier League (MPL) released a report this week about paid competitive games (PCG). According to the report, this new subsection of...
PC and console sales are down, but the market is stabilizing | Newzoo
Newzoo recently released its latest report on the console and PC gaming market, which shows that revenue declined by 2.2% last year. However, the...
IAB study: Gaming accounts for less than 5% of ad spending
The popularity of gaming is growing, but ad spend is not keeping up according to a new study from the Interactive Advertising Bureau (IAB)...
Unity posts profitable quarter with tepid future outlook
Unity revealed its financial earnings for the fourth quarter of 2022 this week. According to the company’s results, it had a profitable quarter for...
Softbank teams with startup Oasys as a blockchain gaming validator
Japanese technology conglomerate Softbank has partnered with Oasys, a gaming-optimized blockchain built for gamers. Softbank will join as an official validator of Oasys, which...
How in-app bidding is transforming the app ecosystem
This article is part of a Gaming Insights series paid for by Meta. As the app ecosystem evolves at breakneck speed, the conversation about...
Kwalee hits 1 billion installs on its hypercasual games
Game publisher Kwalee announced that it has hit a new milestone: 1 billion installs on its games. The UK-based studio, which specializes in hypercasual...
Prime Gaming user engagement increased 25% in 2022
Amazon revealed how Prime Gaming performed in 2022, including stats on its free games and user response. According to Amazon, the number of subscribers...