Successful ad strategies include gen AI, genre-bending, gamification | AppLovin
AppLovin today released its second yearly report on Performance-Driven Ad Trends, in which it illuminates some of the most successful ad strategies and trends...
Matchingham Games Web3 spinoff Ginger Joy raises $1.26M
Ginger Joy, the Web3 spinoff of U.K.-based mobile developer Matchingham Games, has raised £1 million ($1.26 million). The company plans to develop an ecosystem...
Roblox reports 25% YoY growth with over $1B bookings in last quarter
Roblox Corporation today gave its latest earnings report, for the last quarter of 2023 and the full year together. The company reported strong growth...
U.S. video game spending stagnated in 2023, totaling $57.2B
U.S. consumers spent $57.2 billion on video games in 2023 according to a new report from the Entertainment Software Association and Circana. This figure...
Report suggests studios lack tech to sustain live service ambitions
Live service games, or ongoing games with regular post-release update, are one of the biggest and most competitive genres in the games industry. These...
Genshin Impact sets new record for fastest mobile game to $5B
Genshin Impact has reached a new milestone, passing $5 billion in consumer spending according to data.ai. Mihoyo’s cross-platform juggernaut debuted 40 months ago in...
Narwhal Accelerator launches to support game dev startups
Veterans of Xsolla and MyGames Venture Capital (MGVC) today announced the launch of a Narwhal Accelerator. This new accelerator aims to connect up-and-coming gaming...
Subscriptions, live service games will slow down in 2024 | Newzoo
Newzoo today released its Market Trends report for the games industry in 2024, in which it predicts ways in which the industry will change...
U.S. Supreme Court declines to hear Apple v. Epic antitrust appeal
The U.S. Supreme Court has declined a request to hear the antitrust case between Apple and Fortnite and Unreal Engine developer, Epic Games. Both...
Steam’s top 10 games captured over 60% of revenue in 2023
Steam had a record breaking 2023, but Valve’s PC games storefront is increasingly becoming a “winner take all” marketplace according to Video Game Insights....