Anzu advances in-game ad offerings with Amex Ventures investment
Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to...
Unity launches new Audience Hub for privacy-first ad campaigns
Unity today announced the launch of its new Audience Hub, which combines the company’s own privacy-first insights with third-party data sources to offer advertisers...
Roblox launches Rewarded Video Ads, expands ad partnership with Google
Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads...
Mobile gaming market shows tentative signs of growth again | Adjust
The mobile gaming market shows positive signs of life in early 2025, according to the latest report from analytics company Adjust. The company released...
Players tend to like games that give them rewards, Almedia study shows
Players who receive rewards for playing or downloading a game tend to feel more positively towards the game and are more likely to recommend...
Roblox fashion sphere grows as Bunka launches Digital Fashion Program
Roblox’s latest partnership with the fashion industry is the in-platform debut of the students at Tokyo’s Bunka Fashion College debuted their graduation showcase in...
CCP Games appoints Head of Economy for Eve Frontier
CCP Games announced today that it has appointed Stefán Þórarinsson as its new Head of Economy. Þórarinsson formerly worked as an economist at the...
WorldShards generates $6.2M as part of Open Loot partnership
LowKick Games announced today that its web3 MMORPG WorldShards has generated over $6.2 million in marketplace sales in its first year. According to the...
Strategy games dominated mobile market in late 2024 | Sensor Tower
Sensor Tower recently released its latest Digital Market Index Report, which covers the mobile market for the last quarter of 2024. The general report...
Segwise launches Creative Analytics AI Agent on its user acquisition platform
Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative...