What game publishers can learn from sports broadcasting
An near-endless bounty of content creation, avid fans who share their experiences, an established industry dealing with new content creation and distribution technologies —...
5 ways to use word-of-mouth marketing in a post-viral world
When most game developers hear the term “virality,” they tend to think of the type of viral marketing that involves rewarding players for sending...
FIFA 16, Halo 5 lead consoles back on top of game industry TV ads
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
Humorous ad rules — a $500 trailer scores a million views for Leviathan: Warships
Ubisoft picks up 27 awards for its game-marketing achievements.
Marketers have to adapt as half of all console game sales go digital
By 2018, 50% of all game sales will be digital. This leads to more challenges that companies never had to deal with before.
Five PR tips for indie developers without a marketing budget
This list of public relations tactics can help indie developers market their games without having to break the bank.
A List Games creates service to market self-funded indie games
A new business called A List Games is launching a service to make it easier for independent digital game developers to market their video...