How awareness marketing blasted Best Fiends up the charts (VB Live)
If your marketing is limited to just performance campaigns designed to drive installs, you’re missing the boat. Join this exclusive VB Live event to...
Why game developers are neglecting their players
Can you imagine going to a restaurant that made it increasingly harder to get through each course of a meal?
Sure, you can have your appetizers, but to eat your entrée you’ll have to cross the street to another location. And don’t forget to bring your spoon with you -- otherwise you can forget dessert! That’s exactly what the game industry does to its customers.
How one mobile gaming company won the hearts of 2.35 million daily players (VB Live)
Brand affection. It’s arguably the most meaningful measure of all — and the trickiest to win. In this live mobile gaming roundtable from GamesBeat,...
Brand affection: How to get gamers to love your games and love your brand (VB Live)
Game publishers need to think beyond transactions and downloads in order to generate emotional connections with their brands — and keep players hungering for more from...
Why the game marketing ecosystem is ripe for disruption
For many game developers, the traditional way of promoting their products online is broken beyond repair.
With no direct digital access to potential customers, they depend on an ungainly mix of ad exchanges, media buying platforms, data aggregators, agencies, and resellers. The results of such a tangled web are predictable: Unfair prices, low-quality leads and surging churn rates.
Machine Zone tops Farm Heroes, Lego Jedi, and spiritual dragons in July TV ad spend
Mobile Strike conquers July — at least in terms of TV ads. Continuing the slow summer trend, the gaming industry spent an estimated grand...
WWE turns TV into Suplex City while Pokémon Go skips costly ads
I don’t know about you, but I’m going to avoid visiting Brock in Suplex City GamesBeat has partnered with iSpot.tv, which measures TV advertising...
The evolution of gaming (VB Live)
You know that old saying, “The more things change, the more they stay the same”? That’s a truism in the game industry, for sure....
Machine Zone commands TVs in June as Overwatch, Xbox, and Lego march on
Arnold Schwarzenegger had cameos in all major sports broadcasts this month — and it’s all thanks to one hit mobile strategy game. GamesBeat has...
Overwatch rules the airwaves as WWE and Kirby fight for your eyeballs
Body-slams, pink dreamers, and first-person shooters. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on...